CONTENT MARKETING
In my role at Spoiler Alert, I managed our Resources page. This area of the website housed free downloads such as infographics, checklists, and eBooks. I oversaw content strategy for the resources which meant selecting the topic, writing the information, designing the content or overseeing the design, and optimizing for search.
I also created the landing page for each resource and managed the supplemental thank you page, thank you email, and lead nurturing email campaign that would follow the form submission. Below are some examples of my work.
