I'm a Mid-Level Marketing Communications Professional.

I have experience in: Social Media & Online Community Management, Writing, Email marketing, Public Relations, and Photography.

Industry skills: AP Style, HubSpot, Canva, Marketing Automation, BuzzSumo

Social media: Facebook Insights, Twitter Analytics, Sprout Social, Twitter Chats, HootSuite

Email marketing: Constant Contact, Campaign Monitor, MailChimp

Website management: CMS (Wordpress, MODX, Magnolia, Squarespace), SEO practices (Certified by Moz), Google Analytics 


Contributing Edtior & Digital Content Creator

BostonChefs.com

September 2017 - Present

Copywriting - Write daily news and event posts about the goings-on within the Greater Boston food and beverage community, contribute to the beverage-focused Drink Like A Pro column, and curate Recipe of the Week feature from a local chef

Email marketing - Produce e-licious email newsletter twice a week

Social media - Co-manage BostonChefs.com and Restaurant Week Boston social media channels, an audience of nearly 90,000 followers


Copywriter

Grand Circle Travel

May 2017 - August 2017

Lead writer for the Grand Circle Cruise Line - River Cruises brand

Writing - Wrote web, email, and print promotions using strong, action-oriented copy that drives travelers to experience Grand Circle River Cruises

Marketing - Worked collaboratively with Product Marketing, Account Management, Photo/Design, Email/Web departments to deliver a cohesive GCCL voice in all marketing and informational materials


Marketing Associate

Spoiler Alert

October 2015 - February 2017

Content strategy - Managed company blog, created eBooks, and wrote various marketing materials.

Lead generation & nurturing - Generated inbound leads through HubSpot landing pages, forms, and thank you pages. Nurturing leads via HubSpot workflows, marketing automation, and email marketing.

Media relations -  Helped manage media relations for company launch, $2.5 million seed round funding, and pilot program with Sysco; served as a ghostwriter for a New York Times op-ed from company founders.

Social media - Promoted content & community across Facebook, Twitter, and LinkedIn.


FREELANCE WRITER

THE MIDWESTIVAL

November 2014 - September 2015

Lifestyle blog - The Midwestival is a regional and lifestyle website celebrating the unique spirit of the Midwest, focusing mostly on Minnesota, Wisconsin and Michigan

Writing - Contributed long-form, feature articles + photography on culture, eats, goods and city guides 

Writing Samples:

Christmastime in Kohler  - A Christmas-themed piece on the warmth and charm of Kohler, Wisconsin during the holidays 

Spirit on the Lake: Guide to Sheboygan - An overview of the best coffeeshops, pitstops and camera shots in my hometown along the shores of Lake Michigan


ASSISTANT MARKETING MANAGER

SARTORI CHEESE

June 2013 - August 2015

Online community management- "Voice" of Sartori Cheese online across Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube

Social media growth - Organically grew social following from 3,000 to 16,000+

Social strategy & policy - Created the company's first social media strategy; implemented three social media policies to guide internal Team Members, external contributors and the marketing department

Copywriting - Copywriter and content creator for email marketing, blog posts, POS material, sales copy, website content, radio ads, product descriptions

Website management - Maintained website content via CMS & oversaw ecommerce division for online orders, corporate gifts 

Recipe development - Developed and photographed 75 new recipes for website, social media and in-store demo use; led redesign of new recipe cards

Internal communications - Interviewed patron farmers and wrote story content for internal newsletter; distributed information to sales team about upcoming promotional campaigns

Public relations - Assisted with PR efforts. Spearheaded blogger outreach. Secured coverage with multiple food bloggers, Cheese Market NewsFox & Friends

Internship - Served as a Social Media Marketing Intern at Sartori Cheese from June 2013 - May 2014. Hired on full-time after college graduation