I'm a Mid-Level Marketing Communications Professional.
I have experience in: Social Media & Online Community Management, Writing, Email marketing, Public Relations, and Photography.
Industry skills: AP Style, HubSpot, Canva, Marketing Automation, BuzzSumo
Social media: Facebook Insights, Twitter Analytics, Sprout Social, Twitter Chats, HootSuite
Email marketing: Constant Contact, Campaign Monitor, MailChimp
Website management: CMS (Wordpress, MODX, Magnolia, Squarespace), SEO practices (Certified by Moz), Google Analytics
Contributing Edtior & Digital Content Creator
September 2017 - Present
Email marketing - Produce e-licious email newsletter twice a week
Social media - Co-manage BostonChefs.com and Restaurant Week Boston social media channels, an audience of nearly 90,000 followers
Grand Circle Travel
May 2017 - August 2017
Lead writer for the Grand Circle Cruise Line - River Cruises brand
Writing - Wrote web, email, and print promotions using strong, action-oriented copy that drives travelers to experience Grand Circle River Cruises
Marketing - Worked collaboratively with Product Marketing, Account Management, Photo/Design, Email/Web departments to deliver a cohesive GCCL voice in all marketing and informational materials
October 2015 - February 2017
Media relations - Helped manage media relations for company launch, $2.5 million seed round funding, and pilot program with Sysco; served as a ghostwriter for a New York Times op-ed from company founders.
Social media - Promoted content & community across Facebook, Twitter, and LinkedIn.
November 2014 - September 2015
Lifestyle blog - The Midwestival is a regional and lifestyle website celebrating the unique spirit of the Midwest, focusing mostly on Minnesota, Wisconsin and Michigan
Writing - Contributed long-form, feature articles + photography on culture, eats, goods and city guides
ASSISTANT MARKETING MANAGER
June 2013 - August 2015
Online community management- "Voice" of Sartori Cheese online across Facebook, Twitter, Instagram, Pinterest, LinkedIn and YouTube
Social media growth - Organically grew social following from 3,000 to 16,000+
Social strategy & policy - Created the company's first social media strategy; implemented three social media policies to guide internal Team Members, external contributors and the marketing department
Copywriting - Copywriter and content creator for email marketing, blog posts, POS material, sales copy, website content, radio ads, product descriptions
Website management - Maintained website content via CMS & oversaw ecommerce division for online orders, corporate gifts
Recipe development - Developed and photographed 75 new recipes for website, social media and in-store demo use; led redesign of new recipe cards
Internal communications - Interviewed patron farmers and wrote story content for internal newsletter; distributed information to sales team about upcoming promotional campaigns
Public relations - Assisted with PR efforts. Spearheaded blogger outreach. Secured coverage with multiple food bloggers, Cheese Market News, Fox & Friends
Internship - Served as a Social Media Marketing Intern at Sartori Cheese from June 2013 - May 2014. Hired on full-time after college graduation