Email Marketing

Harvard innovation labs newsletter

I co-manage our monthly newsletter called Press Thirteen, which is a nod to the 13 Harvard schools. My responsibilities include picking a monthly theme for the newsletter, copy editing, building the content in MailChimp, managing our feedback process and testing emails, and leading A/B testing for our subject line.

Here’s a sampling of the newsletters:

• February 2021 - Introducing Press Thirteen

• April 2021 - Meet the 21 Finalists!

• May 2021 - Say Hi to the 13 Winners!

• June 2021 - Less Than 1%

• September 2021 - New Faces & Ideas

• October 2021 - From Spark to Idea

• March 2022 - 1,000+ Women-Led Ventures

BOSTONCHEFS.COM NEWSLETTER

At BostonChefs.com, I managed the content strategy and execution for our twice-weekly newsletter that went to 45,000+ subscribers.

Here’s a sampling of the newsletters:

• August 2019 - Brioche & Sticky Buns Class // Boston Dining Guides // Char & Bar Wars

• October 2019 - Harry Potter Donut Pop-Up // Sushi Class // Veggie Menu

• December 2019 - Holiday Teas // Latke Making Class // Sycamore Turns Seven

• January 2020 - Taste of Israel // Super Bowl Takeout // Dumpling Class

• January 2020 - Bottomless Brunch // Battle of the Bloodys // Whole30 Menu

• February 2020 - Alternative V-Day // Buttonwood Brunch // Graham Campbell Dinner

SPOILER ALERT NEWSLETTER

At Spoiler Alert, I managed our monthly newsletter.

Here’s a sampling of the newsletters:

• November 2015 — We're About to Launch Spoiler Alert!

• December 2015 — A Look At Our First Month Post-Launch

• January 2016 — 2016: The Year of Food Recovery

• February 2016 — Spoiler Alert Joins Techstars, Launches New Website

• March 2016 — First Food Waste Reduction Roadmap Released

• April 2016 — NRDC Launches First National Food Waste Ad Campaign

• May 2016 — Next Steps for Spoiler Alert

• June 2016 — Food Waste Innovators

• July 2016 — Ugly Is In

• August 2016 — Olympic Food Waste

• September 2016 — 11,000 Eggs in 3 Hours

• October 2016 — Extra Pumpkins

• November 2016 — One Year Ago

• December 2016 — Best If Used By

BOSTONCHEFS.COM Landing Page & WELCOME EMAIL

We promoted our newsletter across Facebook, Twitter and Instagram to drive sign-ups and convert our social media followers into email subscribers. Additionally, I produced Instagram stories to promote our news articles three times per week on Monday, Wednesday, and Friday with a collection of the top 3-5 news stories on the site. The last slide in the Instagram story is always a call-to-action to sign up for our e-newsletter, which swipes up to the landing page seen below. Additionally, I implemented a welcome email to drive engagement, increase brand loyalty, and minimize unsubscribes.