Click on each thumbnail for more information about each project.
Grilled Cheese Month
Sartori Cheese proudly partners with Leinenkugel's on various marketing programs - coupons, cheese & beer events, etc. To better leverage this partnership on social media and simultaneously celebrate April's "National Grilled Cheese Month," I worked with our corporate chef to develop three grilled cheese and beer pairings.
We promoted the recipes through our e-mail newsletter and social media, with additional social lift from Leinenkugel's and their online following. Collectively, the three recipes were part of one of our most popular online campaigns.
The content generated 20,000+ impressions across Facebook & Twitter, plus nearly 400 likes/favorites, 50 comments/replies and 73 shares/retweets.
To further promote National Grilled Cheese Month, we collaborated with #FoodieChats on Twitter to sponsor a Monday night Twitter chat revolved around a theme of "Gourmet Grilled Cheese." The #FoodieChats sponsorship garnered 1.5 million impressions, 83 new Twitter followers and 48 new Instagram followers. We were able to repurpose previous content of older grilled cheese recipes from our database while integrating teasers for the upcoming Leinenkugel's posts.
Valentine's Day Recipes
To help promote our cheese as a romantic entertaining option for Valentine's Day, I created a cheese plate with fresh strawberries, hazelnut toffee, candied pecans and dark chocolate hearts that were released on a limited basis from nearby Kohler Chocolates.
The cheese plate is elegantly presented on a wooden board.
The last image shows the cheese plate displayed on the recipe section of Sartori's website, which served as a landing page for inbound traffic from Facebook, Twitter and Pinterest.
Part of our online promotion for Valentine's Day, this fondue was developed by our corporate chef. We worked together to style and photograph the recipe for social media, website and e-mail marketing use.
To encourage the use of our cheese during Easter, I created three spring recipes: an Easter Pairing Plate, Spring Strawberry Salad and a Broccoli Breakfast Bake.
The Easter Pairing Plate features red grapes, crusty artisan bread, salami, dried pineapple, Calimyrna figs and seasonal chocolate eggs from Kohler Chocolates.
The Strawberry Spring Salad is a generous mix of greens, toasted walnuts, pears, strawberries, blueberries, gorgonzola and a homemade vinaigrette.
Lastly, the Broccoli Breakfast Bake is an easy morning casserole with pancetta and green onions.
These three pieces of content were distributed across Facebook, Twitter, Pinterest and Instagram + promoted via our monthly email newsletter. Additionally, my colleague sent wedges of cheese and recipe cards to 50 members of the media, influencers and bloggers.