In 2014, Sartori Cheese celebrated their 75th year in business. To commemorate this milestone on social media, I developed custom Facebook and Twitter cover photos that highlighted the family aspect of the company by incorporating personal photos. Founder Paolo Sartori served as the face of the campaign, as he started the company in 1939.

Twitter Cover Photo

Twitter Cover Photo

Facebook Cover Photo

Facebook Cover Photo

We also released two Limited Edition types of cheese - Family Heirloom products - and promoted those on social media via giveaways, recipes and pairing plates. Here are some Facebook posts of the product announcements, contests and historical/family photos.

In celebration of our 75th anniversary, we're releasing a special Family Heirloom 36 month aged Parmesan! A little...

Posted by Sartori Cheese on Monday, February 17, 2014

Like our BellaVitano® line? Then you'll love this! For years, this signature 18 month old BellaVitano® has been a...

Posted by Sartori Cheese on Wednesday, July 9, 2014

What does family mean to you? Comment below! Three lucky winners will receive a wedge of our Limited Edition Family Heirloom 18 month BellaVitano. Contest ends August 20 at midnight CST.

Posted by Sartori Cheese on Tuesday, August 19, 2014

The spirit of our founder Paolo Sartori still permeates our company today. We pay tribute to him through our Limited...

Posted by Sartori Cheese on Thursday, August 21, 2014

Our 18 Month BellaVitano® cheese plate features Kohler Original Recipe Chocolates, grain crackers, mixed nuts, salami, Greek olives, Italian biscottis and crystallized ginger. Repin here: http://bit.ly/1t0LcAd

Posted by Sartori Cheese on Monday, September 15, 2014

Where the story of Sartori starts – Valdastico, Italy. Our founder Paolo traveled to New York City in 1907. After years of working odd jobs, he settled in Chicago as a sales manager. #SartoriTurns75

Posted by Sartori Cheese on Friday, September 19, 2014

We released a new Parmesan and BellaVitano this year to celebrate our 75th anniversary. Which one do you like best? "...

Posted by Sartori Cheese on Friday, September 26, 2014

The Finlandia carried our founder from Italy to America in 1907. The ship icon in our family crest refers to Paolo’s journey across the Atlantic. #SartoriTurns75

Posted by Sartori Cheese on Thursday, October 16, 2014

Creamy, flavorful and shockingly easy to make, our 18 Month BellaVitano® Risotto is the ultimate comfort food. A great companion to a steak and salad! Recipe here: http://bit.ly/1EdCTVX

Posted by Sartori Cheese on Monday, November 3, 2014

Lastly, on YouTube, we created a "Celebrating 75 Years!" playlist with five videos featuring CEO & owner Jim Sartori. Jim discusses the origins of the company, how he started working for his father and the importance of strong company values. The last video in the playlist is a tribute to the many generations of Team Members that helped Sartori achieve 75 years of business. It profiles the company's annual picnic, which was held at Lambeau Field - a special location in honor of the anniversary.