In 2014, Sartori Cheese celebrated their 75th year in business. To commemorate this milestone on social media, I developed custom Facebook and Twitter cover photos that highlighted the family aspect of the company by incorporating personal photos. Founder Paolo Sartori served as the face of the campaign, as he started the company in 1939.
We also released two Limited Edition types of cheese - Family Heirloom products - and promoted those on social media via giveaways, recipes and pairing plates. Here are some Facebook posts of the product announcements, contests and historical/family photos.
Lastly, on YouTube, we created a "Celebrating 75 Years!" playlist with five videos featuring CEO & owner Jim Sartori. Jim discusses the origins of the company, how he started working for his father and the importance of strong company values. The last video in the playlist is a tribute to the many generations of Team Members that helped Sartori achieve 75 years of business. It profiles the company's annual picnic, which was held at Lambeau Field - a special location in honor of the anniversary.