Sartori launched their Facebook page in June 2011. In 2012, they launched an annual "12 Days of Cheese" Facebook promotion - a spin-off of the "12 Days of Christmas" - to help grow their Facebook following. Each day, there are multiple chances to win apparel, promotional items and free cheese. I managed this holiday promotion for the 2013 & 2014 campaigns. In 2014, teasers were posted on Facebook, Twitter, Instagram and LinkedIn. In addition, a press release was sent out through PR Newsire & posted on our website, information was distributed via our email newsletter and in-store signage was sent to over 300 speciality stores nationwide.

The 2014 campaign results? 129,000 impressions, 5.7k interactions, 4.4k unique users, 288 new Facebook fans and a company high 15% Facebook engagement rate.

In-store signage (9 X 12 tri-fold) that was distributed to nearly 300 specialty stores across the country

In-store signage (9 X 12 tri-fold) that was distributed to nearly 300 specialty stores across the country

It's back! Our 3rd annual #12DaysOfCheese Contest returns December 3-14 right here on our Facebook page. Join in on the fun & invite your friends for the chance to win over 120 prizes!

Posted by Sartori Cheese on Friday, November 21, 2014

Day #1: For the chance to win a quarter wheel of our BellaVitano® Gold, name your favorite recipe to make with this cheese! ONE lucky, random winner will be chosen. #12DaysOfCheese

Posted by Sartori Cheese on Wednesday, December 3, 2014

Day #2: TWO lucky, random winners will receive a $100 gift card to use through our online cheese shop. To enter, tell us what would be in your “Ultimate Sartori Cheese Gift Basket”. #12DaysOfCheese

Posted by Sartori Cheese on Thursday, December 4, 2014

Day #3: Is there a better way to show your love for cheese than through Sartori apparel? THREE lucky, random winners...

Posted by Sartori Cheese on Friday, December 5, 2014

Day #4: Today’s giveaway is a giftbag of cheese for FOUR lucky, random winners. Answer this: For every field goal Mason Crosby makes this season, we’re donating $1,000 to which charity? #12DaysOfCheese

Posted by Sartori Cheese on Saturday, December 6, 2014

Day #5: We are big fans of cheese expert Laura Werlin & FIVE random winners will receive a copy of her book “Mac &...

Posted by Sartori Cheese on Sunday, December 7, 2014

Day #6: As a toast to our founder Paolo Sartori, we offer our Limited Edition Cognac BellaVitano® each December. SIX...

Posted by Sartori Cheese on Monday, December 8, 2014

Day #7: Start off your day with a Sartori coffee mug! We’re giving out one of these + a few wedges of cheese to SEVEN...

Posted by Sartori Cheese on Tuesday, December 9, 2014

Day #8: Health and wellness are important to us, and an integral part of our culture. We want you to stay hydrated with...

Posted by Sartori Cheese on Wednesday, December 10, 2014

Day #9: Hats off to you – our loyal fans! We truly appreciate the love and support you give us. NINE lucky, random...

Posted by Sartori Cheese on Thursday, December 11, 2014

Day #10: As America’s most awarded domestic Parmesan, we’re humbled and proud of our SarVecchio®. TEN lucky, random...

Posted by Sartori Cheese on Friday, December 12, 2014

Day #11: For the chance to win a package of wine charms + a few wedges of cheese, name your favorite wine/cheese pairing! ELEVEN lucky, random winners will be chosen. #12DaysOfCheese

Posted by Sartori Cheese on Saturday, December 13, 2014

Day #12: For the final day of #12DaysOfCheese, we’re giving away ONE cheese party for a group of 12. The “cheese party”...

Posted by Sartori Cheese on Sunday, December 14, 2014