Sartori launched their Facebook page in June 2011. In 2012, they launched an annual "12 Days of Cheese" Facebook promotion - a spin-off of the "12 Days of Christmas" - to help grow their Facebook following. Each day, there are multiple chances to win apparel, promotional items and free cheese. I managed this holiday promotion for the 2013 & 2014 campaigns. In 2014, teasers were posted on Facebook, Twitter, Instagram and LinkedIn. In addition, a press release was sent out through PR Newsire & posted on our website, information was distributed via our email newsletter and in-store signage was sent to over 300 speciality stores nationwide.
The 2014 campaign results? 129,000 impressions, 5.7k interactions, 4.4k unique users, 288 new Facebook fans and a company high 15% Facebook engagement rate.